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How much retail space is enough for a cannabis dispensary?
OK, let’s be clear, we’re not talking about the flower, but rather the evolution from ‘illicit’ to ‘mainstream’ consumer good. There has been a lot of discussion lately on nearly all industry platforms and by industry folks themselves regarding the evolving shopping environments for retail purchase of cannabis. Some would argue, down-and-dirty is good enough and there is not sufficient profit to warrant an elevated shopping experience. Others, in contrast, would argue an elevated shopping experience is necessary to transition cannabis - in all of its forms - to a more traditional shopper and likely not a current user or frequent user of the product.
So, what's the real answer?
Only time will tell for sure, but what we can say is history favors an elevated shopping experience to compress the industry maturation cycle and attract those slow to arrive ‘new shoppers’ to this burgeoning industry. History will also show, in other industries, both illicit products to legal, and more traditional new product launches, the sense of safe, clean, and normal is something that does quickly align and fuel a new industry’s growth rate. Through this expedited growth trajectory to normalcy in the markets place, the retail environments will continue to be more elevated, the supply chains will become more dependable, the growing (manufacturing) cycles will more quickly enjoy parity with consumption patterns that will ultimately grow through the elevated shopping experience offers non-users a chance to shop and maybe buy.